Bezos selected the name Amazon by looking through the dictionary; he settled on "Amazon" because it was a place that was "exotic and different", just as he had envisioned for his Internet enterprise. The Amazon River, he noted, was the biggest river in the world, and he planned to make his store the biggest bookstore in the world.[25] Additionally, a name that began with "A" was preferential due to the probability it would occur at the top of an alphabetized list.[25] Bezos placed a premium on his head start in building a brand and told a reporter, "There's nothing about our model that can't be copied over time. But you know, McDonald's got copied. And it's still built a huge, multibillion-dollar company. A lot of it comes down to the brand name. Brand names are more important online than they are in the physical world."[26]
A9.com, Inc.[3]AbeBooksAmazon AirAlexa InternetAmazon BooksAmazon Game StudiosAmazon Lab126Amazon Logistics, Inc.[3]Amazon PublishingAmazon RoboticsAmazon.com Services, Inc.[3]Amazon StudiosAmazon Web Services, Inc.[3]Audible Inc.Body LabsBook DepositoryDigital Photography ReviewGoodreadsGraphiqIMDbRingSouq.comTwitch.tvWhole Foods Market[4]WootZappos
Use Amazon Prime for free 2 day shipping on many items, access to free books through the lending library, free music, and free movies and TV shows! You can sign up for a FREE 30 day trial to see if its a good fit for you before buying a paid subscription. Plus Amazon Prime members get early access to some of the Lightning deals throughout the year!

Need extra storage on your Nintendo Switch game console? If so, then you might be interested in knowing that Amazon has the SanDisk 64GB microSD Card for Nintendo Switch on sale for just $19.99. That's a whopping $23 off its $42.99 regular price. With a high storage capacity of 64GB and transfer rates up to 100MB/s, this card lets you instantly add more wiggle room to your Switch and load games fast. 
West Basics via Amazon offers the West Leathers Men's Italian Top Grain Leather Belt in several styles (202 pictured) for $25.99. Coupon code "KQDXI6PL" cuts that to $10.40. With free shipping, that's tied with our mention from two weeks ago, $16 off, and the lowest price we could find. It's available in sizes 20"-36" and 20"-42", although not in all styles. Deal ends November 7.
Whether you loved LEGO as a a kid or you just wanna have a little fun this set offers a great way to get involved with your older kids that used to enjoy them as much as you did when you were young. Currently, Target is offering this detailed set for a great price at just $55.99 w/ free shipping. You'll also get a $10 Target gift card when you add it to your cart. Alternatively, the next best listing I was able to find was listing for $61.17 @ Walmart. More Info »
Amazon Kindle Lighted Leather Cover, Black (for Kindle 5th Generation, 2012 model - does not fit current Kindle, Paperwhite, Touch, or Keyboard)     Des cription Brand New. Amazon Kindle Lighted Leather Cover, Black (for Kindle 5th Generation, 2012 model - does not fit current Kindle, Paperwhite, Touch, or Keyboard) Built-in LED reading light provides even lighting across Kindle's entire screen Light draws power from Kindle device. No batteries required Premium leather exterior looks and feels great Sleek, lightweight design protects Kindle without adding bulk Cover folds back for easy one-handed reading Color: Black Amazon's Kindle Lighted Leather Cover Protect and Illuminate Your Kindle Our sleek, form-fitted leather exterior looks and feels great, while the soft microfiber interior... Less
New Nintendo Switch Online Service Pass ($8-$20). Nintendo's new online service launched this week. It lets Switch players compete online and gives them access to a bundle of retro games like Super Mario Bros. 3 that are now playable online with friends. If you want to gift or buy a year of online service without subscribing to recurring billing from Nintendo, Amazon offers 12 months for $20 or 3 months for $8.
Barnes & Noble sued Amazon on May 12, 1997, alleging that Amazon's claim to be "the world's largest bookstore" was false because it "...isn't a bookstore at all. It's a book broker." The suit was later settled out of court and Amazon continued to make the same claim.[36] Walmart sued Amazon on October 16, 1998, alleging that Amazon had stolen Walmart's trade secrets by hiring former Walmart executives. Although this suit was also settled out of court, it caused Amazon to implement internal restrictions and the reassignment of the former Walmart executives.[36]
During Amazon's Cyber Monday Deals Week, you'll find the best deals on popular holiday products and gift items for a whole week, not just one day. Amazon is known for its incredible selection of merchandise, and for an entire week you can find deals in every category. Get free Amazon gift cards with select orders. To stay on top of the sales, download the Amazon mobile app, sign up for emails, like Amazon on Facebook and follow @amazondeals on Twitter.
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