The company has also invested in a number of growing firms, both in the United States and Internationally. In 2014, Amazon purchased top level domain .buy in auction for over $4 million. The company has invested in brands that offer a wide range of services and products, including Engine Yard, a Ruby-on-Rails platform as a service company, and Living Social, a local deal site.
Bezos selected the name Amazon by looking through the dictionary; he settled on "Amazon" because it was a place that was "exotic and different", just as he had envisioned for his Internet enterprise. The Amazon River, he noted, was the biggest river in the world, and he planned to make his store the biggest bookstore in the world. Additionally, a name that began with "A" was preferential due to the probability it would occur at the top of an alphabetized list. Bezos placed a premium on his head start in building a brand and told a reporter, "There's nothing about our model that can't be copied over time. But you know, McDonald's got copied. And it's still built a huge, multibillion-dollar company. A lot of it comes down to the brand name. Brand names are more important online than they are in the physical world."
Keep in mind that this is an Add-on item which ships with any order $25 or more, but if you choose Subscribe & Save this overrides the add-on item restriction and you will be able to order the item without a $25 total. You can also cancel your Subscribe & Save subscription at any time, including after the delivery of your first order to make sure you aren’t charged again. 🙂
Amazon Device Deals - Last year, Amazon offered the Echo Dot for $29.99, (review deal) the Echo Plus for $119.99, (review deal) the Fire 7 Kids Edition for $69.99, (review deal) the Fire HD 10 for $99.99, (review deal) and the Kindle for $49.99. (review deal). While Best Buy had an impressive selection of Amazon device deals last year (review deals), it is still better to make the purchase from the source. Amazon not only had the largest quantity of its own devices, but it also had special deals that you do not generally see at Best Buy and other retailers. For example, it offered the Fire HD 8 Kids Edition for $89.99 but you saved an additional $10 if you purchased two (review deal).
To find out if your products are on it: As your brand grows in popularity, you’ll want to use price comparison apps to see if your brand and products are on it. If your brand is on the platform, you’ll want to know who’s prices are better than yours. If your brand isn’t on it but your products are, you may be at a disadvantage if you offer better pricing.
In September 2017, Amazon announced plans to locate a second headquarters in a metropolitan area with at least a million people. Cities needed to submit their presentations by October 19, 2017 for the project called HQ2. The $5 billion second headquarters, starting with 500,000 square feet and eventually expanding to as much as 8 million square feet, may have as many as 50,000 employees. In 2017, Amazon announced it would build a new downtown Seattle building with space for Mary's Place, a local charity in 2020.
Customers will find products like the card game Codenames (4.8 stars, with more than 2,000 customer reviews), which 88% of reviewers rated 5 stars, and a Lodge 3.5 Inch Cast Iron Mini Skillet (4.4 stars, with more than 10,900 customer reviews), which 76% of reviewers rated 5 stars. Of course, Amazon 4-star shoppers can also find Amazon devices like the Echo Spot (4.5 stars, with more than 5,600 customer reviews), and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Customers can test-drive dozens of Amazon devices and smart home accessories that work with Alexa, and shop a curated selection of speakers, fitness tech, and other highly rated consumer electronics.