A Wall Street Journal study revealed that some stores serve higher prices to higher income ZIP codes, as well as to rural areas with less competition. They also might jack the price up for repeat visitors. Browsers know your approximate location (through your device’s IP address), as well as your shopping patterns and preferences (through data saved in ‘cookies’).


For ecommerce merchants, comparison shopping engines are an opportunity to put your products in front of very interested buyers. These are not people glancing at a virtual storefront like a window shopper at the mall. Rather, CSE users typically have already made the decision to buy and are simply looking for the best deal. With their high-intent to purchase, comparison shoppers are often an ideal audience for promoting your products.
Premium TV Deals - Amazon was the winner when it came to the cheapest possible TV deals, but Best Buy offered higher quality TV deals. Last year, it sold a Sharp 50-inch 4K TV for $179.99 (review deal) and a 55-inch Toshiba 4K UHD TV for $279.99 (review deal). Factoring in price and quality, those were arguably the top two TV deals of the year. Unfortunately, both TVs were available in-store only, but it was well worth the trip if getting the best deal was your goal.
Customers will find products like the card game Codenames (4.8 stars, with more than 2,000 customer reviews), which 88% of reviewers rated 5 stars, and a Lodge 3.5 Inch Cast Iron Mini Skillet (4.4 stars, with more than 10,900 customer reviews), which 76% of reviewers rated 5 stars. Of course, Amazon 4-star shoppers can also find Amazon devices like the Echo Spot (4.5 stars, with more than 5,600 customer reviews), and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Customers can test-drive dozens of Amazon devices and smart home accessories that work with Alexa, and shop a curated selection of speakers, fitness tech, and other highly rated consumer electronics.
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