For ecommerce merchants, comparison shopping engines are an opportunity to put your products in front of very interested buyers. These are not people glancing at a virtual storefront like a window shopper at the mall. Rather, CSE users typically have already made the decision to buy and are simply looking for the best deal. With their high-intent to purchase, comparison shoppers are often an ideal audience for promoting your products.
At first I thought, why do I need amazon on my tv? But then, I thought, of course I need amazon on my tv! It’s actually pretty handy, and I’m not talking about just ordering shows or movies. If you just want to look at something quickly, there’s no need to fire up the computer or tablet or look for your phone (which I can never find quickly). If you want to show someone a product, poof, it’s on the tv which is so much easier to look at than my tiny phone screen! Also, if you use your alexa voice control, it’s all hand free. Admittedly, mine often has to be told a couple of times and the transition isn’t seemless by any means, but in all, it works out pretty well when I remember it’s available!
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