In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization.[11] Amazon is the third most valuable public company in the United States (behind Apple and Microsoft),[12] the largest Internet company by revenue in the world, and after Walmart, the second largest employer in the United States.[13] In 2017, Amazon acquired Whole Foods Market for $13.4 billion, which vastly increased Amazon's presence as a brick-and-mortar retailer.[14] The acquisition was interpreted by some as a direct attempt to challenge Walmart's traditional retail stores.[15]
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Amazon employs a multi-level e-commerce strategy. Amazon started by focusing on business-to-consumer relationships between itself and its customers and business-to-business relationships between itself and its suppliers and then moved to facilitate customer-to-customer with the Amazon marketplace which acts as an intermediary to facilitate transactions. The company lets anyone sell nearly anything using its platform. In addition to an affiliate program that lets anyone post-Amazon links and earn a commission on click-through sales, there is now a program which lets those affiliates build entire websites based on Amazon's platform.[147]

Free Expedited Shipping - Best Buy offered free shipping on all orders for the duration of the holiday shopping season last year, but it was slow standard shipping. Non-Prime members at Amazon had to spend at least $25 to qualify for free standard shipping, which is not ideal if you are looking to purchase something cheap. While Best Buy offered better free shipping terms for the average shopper, Amazon Prime members enjoyed free two-day shipping on all orders. A Prime membership is not free, but Amazon offers a free 30-day trial, which you can use for all items in the Amazon Black Friday Ad. Since everyone is eligible for a Prime trial membership, Amazon gets the win here when it comes to expedited shipping.
Free Expedited Shipping - Best Buy offered free shipping on all orders for the duration of the holiday shopping season last year, but it was slow standard shipping. Non-Prime members at Amazon had to spend at least $25 to qualify for free standard shipping, which is not ideal if you are looking to purchase something cheap. While Best Buy offered better free shipping terms for the average shopper, Amazon Prime members enjoyed free two-day shipping on all orders. A Prime membership is not free, but Amazon offers a free 30-day trial, which you can use for all items in the Amazon Black Friday Ad. Since everyone is eligible for a Prime trial membership, Amazon gets the win here when it comes to expedited shipping.
Low Price guarantee – Amazon offers price matching on TVs and Cell phones. You can find the details of their price matching policy here. They will also offer price adjustments, if the price of the item drops after you purchase it, within seven days of delivery. The item must say “Ships from and sold by Amazon.com“. Simply send them a request for the price adjustment, and most times they will honor it.

Piper Jaffray’s report also broke down the popularity of Amazon based on household income. It found that the Seattle retail giant is the favorite among teens from upper-income families (with an average income of $101,900), it also saw strong growth in the $41,000-$68,000 household income bracket. Piper Jaffray says this may be a sign that Amazon’s efforts to convert lower-income consumers is working.
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Instead of sending to your doorstep, you can pick an Amazon Locker in over 50 U.S. cities. Just go to 'Manage Address Book' in the settings section of your account, click 'Enter a new address,' and search for an Amazon Locker location using the search fields shown. You can search by address, zip code, landmark or Locker name. You can also add an Amazon Locker to your address book by scanning the QR code on the Locker screen itself.

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