To determine how to price your products: Ultimately, you’ll have the final say in how to price your products. Price comparison tools help you understand how your competitors price your products. You’ll know what the average is between your competitors to determine if your products are priced within industry standards. However, you aren’t required to lower your price, especially if it’ll greatly affect your margins. A competitive pricing intelligence strategy is a lot harder than it sounds.

In response to criticism that Amazon doesn’t pay its workers a livable wage, Jeff Bezos announced beginning November 1, 2018, all U.S. and U.K. Amazon employees will earn a $15 an hour minimum wage.[197] Amazon will also lobby to make $15 an hour the federal minimum wage.[198] At the same time, Amazon also eliminated stock awards and bonuses for hourly employees.[199]
Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.
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