According to an August 8, 2018 story in Bloomberg Businessweek, Amazon has about a 5 percent share of U.S. retail spending (excluding cars and car parts and visits to restaurants and bars), and a 43.5 share of American online spending in 2018. The forecast is for Amazon to own 49 percent of the total American online spending in 2018, with two-thirds of Amazon's revenue coming from the U.S.
To determine how to price your products: Ultimately, you’ll have the final say in how to price your products. Price comparison tools help you understand how your competitors price your products. You’ll know what the average is between your competitors to determine if your products are priced within industry standards. However, you aren’t required to lower your price, especially if it’ll greatly affect your margins. A competitive pricing intelligence strategy is a lot harder than it sounds.
Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.