It has also partnered with popular brands among teens. Nike, for example, became a partner seller on Amazon last summer. Snapchat users can shop on Amazon easily, too. As of last month, some Snapchat users are able to point its camera at an item or barcode and buy it from Amazon. Snapchat is the second-most used social media among teens after Instagram, according to the Piper Jaffray survey.
The company has also invested in a number of growing firms, both in the United States and Internationally. In 2014, Amazon purchased top level domain .buy in auction for over $4 million. The company has invested in brands that offer a wide range of services and products, including Engine Yard, a Ruby-on-Rails platform as a service company, and Living Social, a local deal site.
Found an item at a good price? Before you purchase, check promotional code sites like our own Clark Deals as a final step to see if you can save a little more, or maybe score some free shipping. (Tip: Read the comments under the codes to get additional saving tips from other shoppers — these can give you valuable clues to getting a better deal with that store or item). See Clark’s master list of Deal-a-Day websites and online coupon sites.
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Amazon lobbies the United States federal government and state governments on issues such as the enforcement of sales taxes on online sales, transportation safety, privacy and data protection and intellectual property. According to regulatory filings, Amazon.com focuses its lobbying on the United States Congress, the Federal Communications Commission and the Federal Reserve. Amazon.com spent roughly $3.5 million, $5 million and $9.5 million on lobbying, in 2013, 2014 and 2015, respectively.
On average, customers tend to visit at least three websites before making their purchase decision. As a general rule, the more money that a customer is planning to spend on a product, the longer they’re going to be searching for the best deals online. For instance, when it comes to smartphones, customers tend to spend much longer to compare prices, than when they compare book prices. That’s why it’s no surprise that searching for iPhone price comparisons is a very popular search query.
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Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.