In 1999, Amazon first attempted to enter the publishing business by buying a defunct imprint, "Weathervane", and publishing some books "selected with no apparent thought", according to The New Yorker. The imprint quickly vanished again, and as of 2014 Amazon representatives said that they had never heard of it.[37] Also in 1999, Time magazine named Bezos the Person of the Year when it recognized the company's success in popularizing online shopping.[38]


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Paribus is a free tool that connects to the email account where you send your shopping receipts. From there, it tracks your receipts and stores' policies to see if you might be owed money (price drops, late deliveries, etc.). If they identify potential savings, Paribus will let you know and streamline the claim process to make it as easy as possible to get your money back.

Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.

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