One of the pleasures of online shopping is the ease of comparison browsing. With the online-business boom, however, there are now thousands of new stores, and a lot of confusion. Not all Web stores are equal, and hours can be lost--in the pursuit of saving time--perusing Web sites that provide scanty information or complicated procedures or both. And some Web sites turn out to be mere catalog pages and don't allow you to order at all.
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A study by the e-tailing group discovered that consumers highly value the ability to research a product before purchasing it, in order to find the best price guarantee. The current online consumer behavior is based on the efficiency of price comparison. This means that customers are highly likely to Google prices of the products that they’re interested in, or for instance use the Amazon price check before they decide what they should buy. This is where comparison shopping engines and apps step in, in order to facilitate this growing need of consumers.
Audible.com is a seller and producer of spoken audio entertainment, information and educational programming on the Internet. Audible sells digital audiobooks, radio and TV programs and audio versions of magazines and newspapers. Through its production arm, Audible Studios, Audible has also become the world's largest producer of downloadable audiobooks. On January 31, 2008, Amazon announced it would buy Audible for about $300 million. The deal closed in March 2008 and Audible became a subsidiary of Amazon.[90]
Customers will find products like the card game Codenames (4.8 stars, with more than 2,000 customer reviews), which 88% of reviewers rated 5 stars, and a Lodge 3.5 Inch Cast Iron Mini Skillet (4.4 stars, with more than 10,900 customer reviews), which 76% of reviewers rated 5 stars. Of course, Amazon 4-star shoppers can also find Amazon devices like the Echo Spot (4.5 stars, with more than 5,600 customer reviews), and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Customers can test-drive dozens of Amazon devices and smart home accessories that work with Alexa, and shop a curated selection of speakers, fitness tech, and other highly rated consumer electronics.
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