They found nearly 1,000 stores that met their stringent criteria, and they present them in 78 shopping categories, listed alphabetically from Animal & Pet Supplies to Writing Tools. The table of contents can direct you to shops that sell batteries or basketballs, sail boats or chocolate, computers or hair-care products, maternity clothes, maps, stocks, travel adventures, or wine. All the Web sites are cross-referenced in a Web Site Addresses appendix, and again in a comprehensive index. The Prices describe what each online store offers, include some sample products, and summarize services such as search engines, photos, ordering, gift wrapping, and delivery.
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More teenagers are using Prime membership, too, according to the survey. Prime adoption is at 74%, up from 66% last year. This is in line with the rise of Prime membership penetration across American households. Piper Jaffray estimates that a little over 80 million households are Prime users, up from a high of 70 million in the spring. Another research firm, Consumer Intelligence Research Partners, has estimated that Amazon Prime reached 97 million U.S. members in September.


Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.
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