A study by the e-tailing group discovered that consumers highly value the ability to research a product before purchasing it, in order to find the best price guarantee. The current online consumer behavior is based on the efficiency of price comparison. This means that customers are highly likely to Google prices of the products that they’re interested in, or for instance use the Amazon price check before they decide what they should buy. This is where comparison shopping engines and apps step in, in order to facilitate this growing need of consumers.

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Pronto can be a useful price comparison website for store owners. When you search for products on Pronto, you’ll find a variety of websites selling similar products like Walmart, Overstock, Bed Bath & Beyond, Amazon, and more. You can use popular retailer’s pricing as a guide for your own online store. This comparison shopping engine lets you compare prices online by pulling product data from thousands of stores across the web. You can use a bunch of filters to alter your search results and compare prices online to get the best deals online.

Keep in mind that this is an Add-on item which ships with any order $25 or more, but if you choose Subscribe & Save this overrides the add-on item restriction and you will be able to order the item without a $25 total. You can also cancel your Subscribe & Save subscription at any time, including after the delivery of your first order to make sure you aren’t charged again. 🙂
Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.
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