More teenagers are using Prime membership, too, according to the survey. Prime adoption is at 74%, up from 66% last year. This is in line with the rise of Prime membership penetration across American households. Piper Jaffray estimates that a little over 80 million households are Prime users, up from a high of 70 million in the spring. Another research firm, Consumer Intelligence Research Partners, has estimated that Amazon Prime reached 97 million U.S. members in September.
A study by the e-tailing group discovered that consumers highly value the ability to research a product before purchasing it, in order to find the best price guarantee. The current online consumer behavior is based on the efficiency of price comparison. This means that customers are highly likely to Google prices of the products that they’re interested in, or for instance use the Amazon price check before they decide what they should buy. This is where comparison shopping engines and apps step in, in order to facilitate this growing need of consumers.
Whether you want to explore the smart home world, want to cut the cord with your cable company, need more convenient ways to keep your devices charged, or want to start cooking healthier meals at home, you'll love today's top Amazon deals on products that are worth buying. We scour Amazon for sales on items that we have tested and know are worth buying, as saving 25% on a good product that will last is a heck of a lot better than saving 50% on something that doesn't work very well or breaks after a few uses. Without further ado, here are the top five finds of the day:

An Apple sale is rare, and seeing Apple products for sale on Amazon is even rarer. This Prime-only deal, which knocks $14 off the original price is perfect for Apple fans who are ready to declutter their daily life and embrace the best true wireless headphones we've ever tested. Their small size gives them a leg up over the other, often bulky and uncomfortable, options out there, not to mention they deliver decent sound quality, have a long battery life, and work flawlessly with other Apple devices.
Sign up for Amazon Family and a Prime account to get special offers, coupons and discounts on family-oriented items. If you aren't a Prime member, you'll get a 5% discount on baby food and diaper subscriptions. Prime members get an additional 15% off with five or more active subscriptions. Get a 15% discount code and a free Welcome Box when you sign up for the Baby Registry.
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