Piper Jaffray’s report also broke down the popularity of Amazon based on household income. It found that the Seattle retail giant is the favorite among teens from upper-income families (with an average income of $101,900), it also saw strong growth in the $41,000-$68,000 household income bracket. Piper Jaffray says this may be a sign that Amazon’s efforts to convert lower-income consumers is working.
Bezos selected the name Amazon by looking through the dictionary; he settled on "Amazon" because it was a place that was "exotic and different", just as he had envisioned for his Internet enterprise. The Amazon River, he noted, was the biggest river in the world, and he planned to make his store the biggest bookstore in the world. Additionally, a name that began with "A" was preferential due to the probability it would occur at the top of an alphabetized list. Bezos placed a premium on his head start in building a brand and told a reporter, "There's nothing about our model that can't be copied over time. But you know, McDonald's got copied. And it's still built a huge, multibillion-dollar company. A lot of it comes down to the brand name. Brand names are more important online than they are in the physical world."
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Before picking up this excellent book, I was wary of online shopping -- and I still am, but now I'm intelligently wary. The authors do a marvelous job of helping understand what you can trust and what you can't, how online shopping works in all its various manifestations, and what strategies to use when you do shop online. The book showed me that online shopping is not (as I had thought) just for shopping addicts who need a fix 24 hours a day, but a great space for intelligent and discerning consumers. I'm still not a big spender online (or anywhere), but I've used the book to help me find some things I couldn't find anywhere else and at surprising prices. I think this book is going to go down in the so-far brief history of online commerce as a milestone achievement. It has certainly changed my views about WWW commerce and made me a better consumer. I can't say enough about this expansive, easy-to-use, fun, and informative work. I hope they plan to update this work regularly.
At first I thought, why do I need amazon on my tv? But then, I thought, of course I need amazon on my tv! It’s actually pretty handy, and I’m not talking about just ordering shows or movies. If you just want to look at something quickly, there’s no need to fire up the computer or tablet or look for your phone (which I can never find quickly). If you want to show someone a product, poof, it’s on the tv which is so much easier to look at than my tiny phone screen! Also, if you use your alexa voice control, it’s all hand free. Admittedly, mine often has to be told a couple of times and the transition isn’t seemless by any means, but in all, it works out pretty well when I remember it’s available!