For ecommerce merchants, comparison shopping engines are an opportunity to put your products in front of very interested buyers. These are not people glancing at a virtual storefront like a window shopper at the mall. Rather, CSE users typically have already made the decision to buy and are simply looking for the best deal. With their high-intent to purchase, comparison shoppers are often an ideal audience for promoting your products.
Amazon employs a multi-level e-commerce strategy. Amazon started by focusing on business-to-consumer relationships between itself and its customers and business-to-business relationships between itself and its suppliers and then moved to facilitate customer-to-customer with the Amazon marketplace which acts as an intermediary to facilitate transactions. The company lets anyone sell nearly anything using its platform. In addition to an affiliate program that lets anyone post-Amazon links and earn a commission on click-through sales, there is now a program which lets those affiliates build entire websites based on Amazon's platform.
Buying a tech gift this holiday season? Download BuyVia to your iOS or Android device. It compares prices at national and local outlets and lets you set up alerts (including location-based) for products. At a store and unsure if the price on the shelf is the lowest you can find? Use the UPC barcode scanner to get an answer on the spot. BuyVia also simplifies the tech jargon for gift buyers and quotes reviews (including PCMag's) in its product descriptions, recommending who it would make a good gift for and how they can use it.
A price comparison app or website allows you to compare prices for products. The app shows you the product prices from different retailers to show you where to buy the product affordably. Some apps require you to scan the barcode while others allow you to type in the product name to find your product. The price comparison website then shows the customer a list of retailers who are selling the same product, and how much they’re selling for. Those looking to save money on purchases are more likely to use a price comparison app. To attract budget-conscious customers you’ll need to offer a lower product price. However, it isn’t necessary to lower your product price to attract customers to your store.
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On May 5, 2014, Amazon unveiled a partnership with Twitter. Twitter users can link their accounts to an Amazon account and automatically add items to their shopping carts by responding to any tweet with an Amazon product link bearing the hashtag #AmazonCart. This allows customers to never leave their Twitter feed and the product is waiting for them when they go to the Amazon website.
Premium TV Deals - Amazon was the winner when it came to the cheapest possible TV deals, but Best Buy offered higher quality TV deals. Last year, it sold a Sharp 50-inch 4K TV for $179.99 (review deal) and a 55-inch Toshiba 4K UHD TV for $279.99 (review deal). Factoring in price and quality, those were arguably the top two TV deals of the year. Unfortunately, both TVs were available in-store only, but it was well worth the trip if getting the best deal was your goal.