Piper Jaffray’s report also broke down the popularity of Amazon based on household income. It found that the Seattle retail giant is the favorite among teens from upper-income families (with an average income of $101,900), it also saw strong growth in the $41,000-$68,000 household income bracket. Piper Jaffray says this may be a sign that Amazon’s efforts to convert lower-income consumers is working.
Customers will find products like the card game Codenames (4.8 stars, with more than 2,000 customer reviews), which 88% of reviewers rated 5 stars, and a Lodge 3.5 Inch Cast Iron Mini Skillet (4.4 stars, with more than 10,900 customer reviews), which 76% of reviewers rated 5 stars. Of course, Amazon 4-star shoppers can also find Amazon devices like the Echo Spot (4.5 stars, with more than 5,600 customer reviews), and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Customers can test-drive dozens of Amazon devices and smart home accessories that work with Alexa, and shop a curated selection of speakers, fitness tech, and other highly rated consumer electronics.

In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization.[11] Amazon is the third most valuable public company in the United States (behind Apple and Microsoft),[12] the largest Internet company by revenue in the world, and after Walmart, the second largest employer in the United States.[13] In 2017, Amazon acquired Whole Foods Market for $13.4 billion, which vastly increased Amazon's presence as a brick-and-mortar retailer.[14] The acquisition was interpreted by some as a direct attempt to challenge Walmart's traditional retail stores.[15]
A Wall Street Journal study revealed that some stores serve higher prices to higher income ZIP codes, as well as to rural areas with less competition. They also might jack the price up for repeat visitors. Browsers know your approximate location (through your device’s IP address), as well as your shopping patterns and preferences (through data saved in ‘cookies’).

There's really no reason to pay full retail price for most products because there are so many resources on the Web that can help you compare prices, score discounts and get the best deals. Here are 15 of our favorite sites that can help you save money when you shop online. And all have free mobile apps that you can use when you're in brick-and-mortar stores or on the go.
I do not like the security of this apps. By default any one in my home can just open it up and start buying things on my account. I would like it to just add things to my cart on the TV and them buy on "My" Computer or "My" phone. I know you can setup a PIN for "videos, purchasing and certain types of content".But, you then need to enter the PIN for $0 videos. Also, anybody with access to the Fire TV remote can just install the apps and start buying things, no pin, no password, just because you have a Fire TV setup on your account. Amazon you need to have a separate PIN for Buying videos, parental control (ratings), Apps and Shopping. And by default the app should setup a PIN.
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