Google Shopping (previously known as Google Product Listing Ads, Google PLAs) is a great resource for store owners looking to find competitors selling similar products and compare product pricing between competitors. There’s no doubt that Google is top of the list when it comes to comparison shopping engines. Store owners can even add their products to Google Shopping to drive more traffic back to their stores. Many dropshippers have added their products to Google Shopping. Customers are able to sort products based on price and seller.

A popular price comparison website in Australia is GetPrice. Customers can compare product prices in popular niches such as electronics, clothing and fashion, books and more. They cover product prices for various cities within Australia such as Sydney, Melbourne, Perth, and more. Retailers in Australia can stay competitive by monitoring other Australian businesses.
Since its founding, the company has attracted criticism and controversy from multiple sources over its actions. These include: supplying law enforcement with facial recognition surveillance tools;[154] forming cloud computing partnerships with the CIA;[155] luring customers away from the site's brick and mortar competitors;[156] placing a low priority on warehouse conditions for workers; participating in anti-unionization efforts; remotely deleting content purchased by Amazon Kindle users; taking public subsidies; claiming that its 1-Click technology can be patented; engaging in anti-competitive actions and price discrimination;[157] and reclassifying LGBT books as adult content.[158][159] Criticism has also concerned various decisions over whether to censor or publish content such as the WikiLeaks website, works containing libel and material facilitating dogfight, cockfight, or pedophile activities. In December 2011, Amazon faced a backlash from small businesses for running a one-day deal to promote its new Price Check app. Shoppers who used the app to check prices in a brick-and-mortar store were offered a 5% discount to purchase the same item from Amazon.[160] Companies like Groupon, eBay and Taap.it countered Amazon's promotion by offering $10 off from their products.[161][162] The company has also faced accusations of putting undue pressure on suppliers to maintain and extend its profitability. One effort to squeeze the most vulnerable book publishers was known within the company as the Gazelle Project, after Bezos suggested, according to Brad Stone, "that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle."[122] In July 2014, the Federal Trade Commission launched a lawsuit against the company alleging it was promoting in-app purchases to children, which were being transacted without parental consent.[163]

A Wall Street Journal study revealed that some stores serve higher prices to higher income ZIP codes, as well as to rural areas with less competition. They also might jack the price up for repeat visitors. Browsers know your approximate location (through your device’s IP address), as well as your shopping patterns and preferences (through data saved in ‘cookies’).

However, you can get instant price comparisons with browser add-ons from FreePriceAlerts.com. When you download the browser add-on and shop online as you normally would, the tool searches other retail sites and displays an alert if a product you’re viewing is cheaper at another site. The FreePriceAlerts tool works on Chrome, Firefox, Internet Explorer and Safari browsers. You don’t have to register on the site to download the tool, but if you do, you can set target prices for items you want and receive e-mail alerts when prices fall to the levels you want.
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Customers will find products like the card game Codenames (4.8 stars, with more than 2,000 customer reviews), which 88% of reviewers rated 5 stars, and a Lodge 3.5 Inch Cast Iron Mini Skillet (4.4 stars, with more than 10,900 customer reviews), which 76% of reviewers rated 5 stars. Of course, Amazon 4-star shoppers can also find Amazon devices like the Echo Spot (4.5 stars, with more than 5,600 customer reviews), and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Customers can test-drive dozens of Amazon devices and smart home accessories that work with Alexa, and shop a curated selection of speakers, fitness tech, and other highly rated consumer electronics.
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