However, you can get instant price comparisons with browser add-ons from FreePriceAlerts.com. When you download the browser add-on and shop online as you normally would, the tool searches other retail sites and displays an alert if a product you’re viewing is cheaper at another site. The FreePriceAlerts tool works on Chrome, Firefox, Internet Explorer and Safari browsers. You don’t have to register on the site to download the tool, but if you do, you can set target prices for items you want and receive e-mail alerts when prices fall to the levels you want.
According to sources, Amazon did not expect to make a profit for four to five years. This comparatively slow growth caused stockholders to complain that the company was not reaching profitability fast enough to justify their investment or even survive in the long-term. The dot-com bubble burst at the start of the 21st century and destroyed many e-companies in the process, but Amazon survived and moved forward beyond the tech crash to become a huge player in online sales. The company finally turned its first profit in the fourth quarter of 2001: $5 million (i.e., 1¢ per share), on revenues of more than $1 billion. This profit margin, though extremely modest, proved to skeptics that Bezos' unconventional business model could succeed.[40]

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