Clearly, what's needed is an authoritative guide to quality online stores. Lisa and Jonathan Price visited more than 8,000 sites, and they rejected most of them. They sought online stores with secure ordering and stores that guarantee they won't pass your personal information along to other companies. They also looked for stores with fast and convenient search engines, full product descriptions, detailed pricing and shipping information, and reviews by critics and customers, as well as reasonable pricing, clear return policies, and lucid instructions.
Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.