For example, buying a $100 Starbucks gift card at the grocery store could earn you $6 on program that offers 6% cash back. I caution you to read the fine print to make sure gift cards earn reward points, and to make sure the store rings them up as merchandise. Stores pay credit card networks every time you use your card, and those reward cards cost store owners even more! Remember that tidbit every time you use your high rewards card in a little mom and pop place!
To find out if your products are on it: As your brand grows in popularity, you’ll want to use price comparison apps to see if your brand and products are on it. If your brand is on the platform, you’ll want to know who’s prices are better than yours. If your brand isn’t on it but your products are, you may be at a disadvantage if you offer better pricing.