Clearly, what's needed is an authoritative guide to quality online stores. Lisa and Jonathan Price visited more than 8,000 sites, and they rejected most of them. They sought online stores with secure ordering and stores that guarantee they won't pass your personal information along to other companies. They also looked for stores with fast and convenient search engines, full product descriptions, detailed pricing and shipping information, and reviews by critics and customers, as well as reasonable pricing, clear return policies, and lucid instructions.

There's really no reason to pay full retail price for most products because there are so many resources on the Web that can help you compare prices, score discounts and get the best deals. Here are 15 of our favorite sites that can help you save money when you shop online. And all have free mobile apps that you can use when you're in brick-and-mortar stores or on the go.
Buying a tech gift this holiday season? Download BuyVia to your iOS or Android device. It compares prices at national and local outlets and lets you set up alerts (including location-based) for products. At a store and unsure if the price on the shelf is the lowest you can find? Use the UPC barcode scanner to get an answer on the spot. BuyVia also simplifies the tech jargon for gift buyers and quotes reviews (including PCMag's) in its product descriptions, recommending who it would make a good gift for and how they can use it.
Amazon Kindle Lighted Leather Cover, Black (for Kindle 5th Generation, 2012 model - does not fit current Kindle, Paperwhite, Touch, or Keyboard)     Des cription Brand New. Amazon Kindle Lighted Leather Cover, Black (for Kindle 5th Generation, 2012 model - does not fit current Kindle, Paperwhite, Touch, or Keyboard) Built-in LED reading light provides even lighting across Kindle's entire screen Light draws power from Kindle device. No batteries required Premium leather exterior looks and feels great Sleek, lightweight design protects Kindle without adding bulk Cover folds back for easy one-handed reading Color: Black Amazon's Kindle Lighted Leather Cover Protect and Illuminate Your Kindle Our sleek, form-fitted leather exterior looks and feels great, while the soft microfiber interior... Less

Amazon employs a multi-level e-commerce strategy. Amazon started by focusing on business-to-consumer relationships between itself and its customers and business-to-business relationships between itself and its suppliers and then moved to facilitate customer-to-customer with the Amazon marketplace which acts as an intermediary to facilitate transactions. The company lets anyone sell nearly anything using its platform. In addition to an affiliate program that lets anyone post-Amazon links and earn a commission on click-through sales, there is now a program which lets those affiliates build entire websites based on Amazon's platform.[147]

Buying a tech gift this holiday season? Download BuyVia to your iOS or Android device. It compares prices at national and local outlets and lets you set up alerts (including location-based) for products. At a store and unsure if the price on the shelf is the lowest you can find? Use the UPC barcode scanner to get an answer on the spot. BuyVia also simplifies the tech jargon for gift buyers and quotes reviews (including PCMag's) in its product descriptions, recommending who it would make a good gift for and how they can use it.
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Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.
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