So what's worth buying? Well, you can't go wrong with the second generation of the flagship Echo, which we named the best overall Alexa device. It's got great sound quality, can hear you well, and has interchangeable "skins" so you can match any decor. The Fire TV Stick, while it's not our top pick for streaming devices, is perfect to add to less-used rooms like guest rooms and garages, especially when it's on sale. But, realistically, every Echo has the same Alexa software inside it, and every Fire TV gives you access to the Amazon streaming platform, so go with the one that speaks to you, your needs, and your budget.
Customers will find products like the card game Codenames (4.8 stars, with more than 2,000 customer reviews), which 88% of reviewers rated 5 stars, and a Lodge 3.5 Inch Cast Iron Mini Skillet (4.4 stars, with more than 10,900 customer reviews), which 76% of reviewers rated 5 stars. Of course, Amazon 4-star shoppers can also find Amazon devices like the Echo Spot (4.5 stars, with more than 5,600 customer reviews), and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Customers can test-drive dozens of Amazon devices and smart home accessories that work with Alexa, and shop a curated selection of speakers, fitness tech, and other highly rated consumer electronics.
Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.