Although we expect to see some of the best deals over Thanksgiving, Black Friday and Cyber Monday, we know from last year that Amazon will be dropping decent deals for a much longer period than this. In 2017, the retailer launched its Deals of the Day scheme on 17th November – seven days before Black Friday – effectively stretching Amazon’s Black Friday and Cyber Monday sales period to a massive 10 days.
In early 2018, President Donald Trump repeatedly criticized Amazon's use of the United States Postal Service and pricing of its deliveries, stating, "I am right about Amazon costing the United States Post Office massive amounts of money for being their Delivery Boy," Trump tweeted. "Amazon should pay these costs (plus) and not have them bourne [sic] by the American Taxpayer." Amazon's shares fell by 6 percent as a result of Trump's comments. Shepard Smith of Fox News disputed Trump's claims and pointed to evidence that the USPS was offering below market prices to all customers with no advantage to Amazon. However, analyst Tom Forte pointed to the fact that Amazon's payments to the USPS are not public and that their contract has a reputation for being "a sweetheart deal".