More teenagers are using Prime membership, too, according to the survey. Prime adoption is at 74%, up from 66% last year. This is in line with the rise of Prime membership penetration across American households. Piper Jaffray estimates that a little over 80 million households are Prime users, up from a high of 70 million in the spring. Another research firm, Consumer Intelligence Research Partners, has estimated that Amazon Prime reached 97 million U.S. members in September.
To help you save time while shopping, Amazon offers 1-Click ordering when you first place an order and enter your shipping and payment information. This feature lets you click “Buy now with 1-Click” on any product page to instantly order that item using your saved shipping and payment information. With 1-Click ordering, you won't have to go through pages of payment and shipping options separately anymore — and when you're trying to get the best Cyber Monday deals, every second counts.
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An Apple sale is rare, and seeing Apple products for sale on Amazon is even rarer. This Prime-only deal, which knocks $14 off the original price is perfect for Apple fans who are ready to declutter their daily life and embrace the best true wireless headphones we've ever tested. Their small size gives them a leg up over the other, often bulky and uncomfortable, options out there, not to mention they deliver decent sound quality, have a long battery life, and work flawlessly with other Apple devices.
Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.
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