Piper Jaffray’s report also broke down the popularity of Amazon based on household income. It found that the Seattle retail giant is the favorite among teens from upper-income families (with an average income of $101,900), it also saw strong growth in the $41,000-$68,000 household income bracket. Piper Jaffray says this may be a sign that Amazon’s efforts to convert lower-income consumers is working.
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Clearly, what's needed is an authoritative guide to quality online stores. Lisa and Jonathan Price visited more than 8,000 sites, and they rejected most of them. They sought online stores with secure ordering and stores that guarantee they won't pass your personal information along to other companies. They also looked for stores with fast and convenient search engines, full product descriptions, detailed pricing and shipping information, and reviews by critics and customers, as well as reasonable pricing, clear return policies, and lucid instructions.
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